Part of being a bookseller means writing staff recommendations for books we want to share with the world. Check out my staff rec’s from the Harvard Book Store:
The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture by Euny Hong
“This book was written right after Psy’s ‘Gangnam Style’ blew up, but before BTS took over Asian pop culture. Even without the most current events, Hong’s book is essential for any K-pop fan, and anyone curious about how BTS got on Billboard’s charts, the Tonight Show with Jimmy Fallon, and SNL. Hong adds necessary historical and cultural context, like the authoritarian regime following Korean independence, the costs of rapid industrialization, and how Korean attitudes plays into idol culture. K-pop is more than wacky pretty boy bands, it’s a global force and Hong wrote one of the best to explain it.”
Order it from the Harvard Book Store here.
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